Education:
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Executive EducationGlobal Marketing, The Wharton School, University of Pennsylvania
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BACommunications/Journalism, Hamline University
Expertise:
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Marketing Leadership
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Loyalty & CRM
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Omnichannel DTC
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Brand Strategy & 360 Storytelling
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Experience Design
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Global Media Strategy
Biography
Rachael Ostrom is a marketing executive with over 25 years of experience leading digital transformation and global strategy in the luxury beauty industry. As a longtime marketing leader at Aveda Corporation, she has driven innovation across ecommerce, CRM, loyalty, and omnichannel marketing. Known for building high-performing teams and delivering ROI-focused results, Ostrom brings deep expertise in consumer engagement and brand growth. At Minnesota Carlson, she shares her industry insights to inspire and mentor the next generation of marketing leaders.