Rachael Ostrom

Rachael Ostrom

Lecturer
Marketing

Contact

  CSOM 3-150

Education:

  • Executive Education
    Global Marketing, The Wharton School, University of Pennsylvania
  • BA
    Communications/Journalism, Hamline University

Expertise:

  • Marketing Leadership
  • Loyalty & CRM
  • Omnichannel DTC
  • Brand Strategy & 360 Storytelling
  • Experience Design
  • Global Media Strategy

Biography

Rachael Ostrom is a marketing executive with over 25 years of experience leading digital transformation and global strategy in the luxury beauty industry. As a longtime marketing leader at Aveda Corporation, she has driven innovation across ecommerce, CRM, loyalty, and omnichannel marketing. Known for building high-performing teams and delivering ROI-focused results, Ostrom brings deep expertise in consumer engagement and brand growth. At Minnesota Carlson, she shares her industry insights to inspire and mentor the next generation of marketing leaders.

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