Mark Skeba
Lecturer, Associate Director: Master of Marketing Experiential Learning
Marketing
Contact
Education:
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Master of Business AdministrationMarketing and Management Strategy, Kellogg School of Management, Northwestern University
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Bachelor of ScienceMathematics and Economics, St. Olaf College
Expertise:
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Brand Strategy
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Marketing Communications
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Marketing Strategy
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Advertising
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Brand Management
Biography
Mark Skeba has two decades of experience in brand management, marketing, product innovation, and advertising. He has worked on some of the largest food brands in North America, including General Mills in a variety of marketing roles in brand management, advertising, trade communications, and corporate branding. He was also a part of the digital marketing transformation teams that worked to modernize legacy marketing models for an increasingly digital and connected world.
In addition to ongoing work with General Mills, Skeba has consulted with brands ranging from kombucha to aerospace. He is a lecturer at the University of Minnesota's Carlson School of Management and St. Olaf College, where he focuses on experiential learning.