Katie Anderson

An experienced head of strategy who has consulted with some of the biggest brands in the world across industries spanning B2C and B2B, Katie Anderson's expertise is in defining a brand's positioning and bringing it to life across the brand experience. She partners with organizations to define their ambitions, understand their customers' needs, and leverage their brand strengths to develop strategic initiatives that deliver results. Anderson's leadership has been recognized with Jay Chiat and Effie awards for strategic excellence, contributing to $85 million in revenue growth at a nationally-recognized agency.

Anderson's work is distinguished by her ability to distill complex data into actionable insights and her forward-thinking perspective. She has positioned brands to stand apart in cluttered and commoditized categories, working with organizations like Invisalign, Target, UnitedHealthcare, Land O'Lakes, Medtronic, and Hennepin County. At the Carlson School of Management, she champions empathetic curiosity and discerning analysis to help students understand and anticipate consumer needs.