Karen Walters

Karen Walters

Lecturer
Marketing

Education:

  • MBA
    Organizational Management, Concordia University, St. Paul
  • BA
    Marketing, Metropolitan State University
  • AAS
    Marketing, Ferris State University

Expertise:

  • Marketing Strategy
  • B2B Marketing
  • Direct Marketing
  • Digital Marketing
  • Sales Enablement
  • Marketing Analytics

Biography

Karen Walters has over three decades of marketing experience across several industries including restaurant and hospitality, travel, photography, and insurance. She spent twenty years at Lifetouch, leading B2B marketing teams with a focus on building relationships with the sales team, providing for a best-in-class marketing strategy. Today, she works for a large group health plan carrier, supporting the small business segment with all things marketing.

Walters is Adjunct Faculty at Concordia University, St. Paul, and the University of Minnesota's Carlson School of Management, and considers this the best side-gig out there, allowing her to share her passion for marketing.

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