Esra Kucukciftci

Esra Kucukciftci is a pricing strategist with a strong track record of transforming business models that have reshaped industries and propelled companies to new levels of growth. Beyond strategic execution, Kucukciftci's insights have guided investment decisions, influenced technology roadmaps, set competitive strategies, and informed long-term portfolios. Her experience and competitive insights span healthcare, fintech, edtech, industrials, Enterprise SaaS, and wider business technology and services. 

From pioneering one of the first AI pricing models to creating a new approach to commercial governance, Kucukciftci designed scalable pricing models that led to growth and successful private equity acquisition.

Prior to pricing, Kucukciftci held the positions of Principal Product Marketing Manager at SAS and Senior Product Manager at Amazon. She completed an MBA at Minnesota Carlson. Additionally, she received a Bachelor of Science in Chemical Engineering degree from Boğaziçi University in Istanbul, Turkey.