Bryce Pyrah
Assistant Professor
Marketing
Contact
Education:
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PhD 2025Business Administration (Marketing), University of Iowa
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BS 2019Marketing, Brigham Young University
Biography
Bryce Pyrah is Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota. His research explores how marketing can be leveraged for positive societal impact, with a focus on how societal inequalities shape consumer decision-making. His work often uses experimental methods combined with analyses of marketplace data. His research has been published in marketing journals, including the Journal of Consumer Research and the Journal of Marketing Research. Pyrah received a PhD in Business Administration from the University of Iowa in 2025.
Selected Works & Activities
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Journal ArticlesPyrah, B., Galoni, C., & Wang, J. (2025). Privileged and Picky: How a Sense of Disadvantage or Advantage Influences Consumer Pickiness Through Psychological Entitlement. Journal of Consumer Research.
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Journal ArticlesPyrah, B., Wang, J., Li, Y., & Xie, Y. (2025). The Slang Paradox: Connecting or Disconnecting with Consumers? Journal of Marketing Research.