Bryce Pyrah

Assistant Professor

Marketing

Contact

612-626-9170

3-161 Marilyn C. Nelson Hall

[email protected]

Curriculum Vitae

Education:

PhD 2025

Business Administration (Marketing), University of Iowa
BS 2019

Marketing, Brigham Young University

Biography

Bryce Pyrah is Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota. His research explores how marketing can be leveraged for positive societal impact, with a focus on how societal inequalities shape consumer decision-making. His work often uses experimental methods combined with analyses of marketplace data. His research has been published in marketing journals, including the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology. Pyrah received a PhD in Business Administration from the University of Iowa in 2025.

Selected Works & Activities

Selected Works

Pyrah, B., Galoni, C., & Wang, J. (2025). Privileged and Picky: How a Sense of Disadvantage or Advantage Influences Consumer Pickiness Through Psychological Entitlement. Journal of Consumer Research.
Pyrah, B., Wang, J., Li, Y., & Xie, Y. (2025). The Slang Paradox: Connecting or Disconnecting with Consumers? Journal of Marketing Research.
Bryce Pyrah, Chelsea Galoni Advice taking across social class: Why (and when) high-SES consumers are more likely to take advice from marketplace agents (2026). Journal of Consumer Psychology