Biography
Bryce Pyrah is Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota. His research explores how marketing can be leveraged for positive societal impact, with a focus on how societal inequalities shape consumer decision-making. His work often uses experimental methods combined with analyses of marketplace data. His research has been published in marketing journals, including the Journal of Consumer Research and the Journal of Marketing Research. Pyrah received a PhD in Business Administration from the University of Iowa in 2025.