Bella (Yeolim) Yoon

PhD Candidate

Marketing

Contact

4-159 Marilyn C. Nelson Hall

[email protected]

Curriculum Vitae

Biography

Third-year PhD Candidate, Quantitative Marketing

Selected Works & Activities

Selected Works

Yeolim Yoon, Y. Yoon, H. Nam, and J. Choi (2021), "Buyer-Supplier Matching in Online B2B Marketplace: An Empirical Study of Small- and Medium-sized Enterprises (SMEs)," Industrial Marketing Management [Impact Factor: 7.3, Citation: 79 as of June 2026]