Kathleen Vohs, Distinguished McKnight University Professor and Land O'Lakes Chair in Marketing, works to understand and communicate the basics of how people think, feel, and behave in order to make sense of marketplace and organizational outcomes. Vohs's research specialties include self-control, the hidden costs of decision making, the psychology of money, the difference between a meaningful and happy life, and heterosexual sexual negotiations. She has authored more than 250 scholarly publications and has been the editor of 9 books.
At the University of Minnesota, she was named a McKnight Land-Grant Professor (2007-2009) as well as a McKnight Presidential Fellow (2008-2010). The Carlson School appointed Vohs the Land O'Lakes Professor of Excellence in Marketing in 2011. In 2015, she was awarded the Land O' Lakes Chair in Marketing and in 2016 she was named a University of Minnesota's Distinguished McKnight University Professor. Vohs received her Ph.D. in Psychological and Brain Sciences from Dartmouth College.