The Hosts


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YA (formerly Young America) is a leader in promotional marketing services, delivering high-impact, data-driven digital, social, and mobile promotions. With deep expertise across multiple industries, our end-to-end management of 3,500+ promotions each year creates tens of millions of consumer interactions annually. We then analyze these interactions to help drive ongoing engagement with those consumers.

Institute for Research in Marketing

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The Institute for Research in Marketing at the Carlson School of Management connects scholarly research to real-world marketing challenges in a forum that encourages thought-provoking dialogue and, ultimately, better informed decision-making.

The Institute for Research in Marketing brings together some of the world’s foremost marketers and market research professionals from companies such as UnitedHealth Group, Land O’Lakes, 3M, Ecolab, and Wells Fargo with globally recognized scholars, faculty known for delivering rigorous scholarly research that influences the art and the science of marketing.