Carlson School and Hanson Halls

Institute for Research in Marketing

The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.

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Two Marketing Profs Named Among Top 40 in World

Professor Kathleen Vohs and Associate Professor Vladas Griskevicius have been selected by Poets & Quants as two of the "40 Most Outstanding B-School Profs Under 40 in the World." To compile its list, Poets & Quants polled business school administration, faculty, students, and alumni for their top picks.

Featured Faculty

Michael Houston
Prior to becoming Associate Dean of Faculty and Research in the 90s, Professor Michael Houston didn’t have much interest in international subjects. But that changed when the school began a global initiative and Houston became involved. From there, the Carlson School developed an Executive MBA program in Warsaw, Poland, in which Houston taught. After serving as associate dean for five years, he returned as a faculty member to teach international marketing and research global issues in marketing.

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Advisory Board

Carmen Johnson
Carmen Johnson
General Mills


Carmen Johnson, Director of Global Consumer Insights, is currently responsible for providing insight and inspiration about consumers and operators to fuel category growth in the Convenience & Foodservice division. Carmen has been with General Mills since 2002 driving growth and innovation across the US retail divisions, Latin America in the International division, and in the central consumer insights organization.

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Faculty Publications

“Position Auctions with Budget-Constraints: Implications for Advertisers and Publishers,” by Asst. Prof. Yi Zhu in Marketing Science

“Mindsets Matter: Implications for Branding Research and Practice,” by Prof. Deborah Roedder John, Journal of Consumer Psychology

“Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels,” by Assoc. Prof. Tony Cui in Marketing Science

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Awards and Grants



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From the Director

Wayne Mueller2005 - 2015 Celebrating 10 years of Carlson Marketing academic research collaboration with our corporate sponsors in the latest letter from Director Wayne Mueller in the Summer 2015 Marketing Matters newsletter.

IRM in the Media