Carlson School and Hanson Halls

Institute for Research in Marketing

The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.

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U of M Named No. 19 Best Business and Economics University in the World

U.S. News and World Report has named the University of Minnesota as the No. 19 Best Global University for Economics and Business. This ranking places the University in third place among public institutions. Additionally, the University was ranked the 29th Best Global University in general, having 21 disciplines making the global top 100.

Featured Faculty

Dept. Chair Vlad Griskevicius

After his second year in graduate school, Department Chair Vlad Griskevicius was stressed out. So, he bought some popular science books which were completely unrelated to his study of persuasion and influence. Those books, about how humankind’s evolutionary past influences modern psychology, started him down a whole new research path, and still sit on his office bookshelf. 

Currently, Griskevicius’ research focuses on three areas. One, persuasion and influence, deals with altering consumer behavior – for instance, how small changes in wording a message can influence behavior.

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Advisory Board

Front Page_ Dave Van HorneDave Van Horne
Boston Scientific Corporation   

Dave Van Horne has over 20 years of experience working in the medical device industry. He has held positions of increasing responsibility since 1995 at Boston Scientific Corporation (BSX), a medical device market leader. Throughout his tenure with Boston Scientific he has amassed marketing, sales, and new business development experience in both the Peripheral and Cardiology division.

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Faculty Publications

“Position Auctions with Budget-Constraints: Implications for Advertisers and Publishers,” by Asst. Prof. Yi Zhu in Marketing Science

“Mindsets Matter: Implications for Branding Research and Practice,” by Prof. Deborah Roedder John, Journal of Consumer Psychology

“Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels,” by Assoc. Prof. Tony Cui in Marketing Science

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Awards and Grants



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The Value of Being an IRM Member


10-Year Celebration

IRM Director Wayne Mueller hands coach Jerry Kill a giftCheck back for more information and photos in the upcoming Winter 2015 newsletter about IRM's 10-Year Anniversary Celebration, featuring speakers: former Gophers Football Coach Jerry Kill and Phil Soran of Vidku.

IRM in the Media