Carlson School and Hanson Halls

Institute for Research in Marketing

The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.

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Two Marketing Profs Named Among Top 40 in World

Professor Kathleen Vohs and Associate Professor Vladas Griskevicius have been selected by Poets & Quants as two of the "40 Most Outstanding B-School Profs Under 40 in the World." To compile its list, Poets & Quants polled business school administration, faculty, students, and alumni for their top picks.

Featured Faculty

Associate Dean Mark Bergen
During the past two years as Associate Dean of Executive Education, Professor Mark Bergen has spent much of his time reimagining education; looking at how to take the tremendous assets of a large, urban, public research active university and figuring out how to create and share more value with students, organizations, corporations, and the community.

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Advisory Board

Julie Moore
Julie Moore


Julie Moore is Vice President, Marketing at Ecolab Inc., the world's leading provider of cleaning, food safety and infection prevention products and services. In her current role, Moore is responsible for driving global marketing excellence, Ecolab global brand development, and marketing functional leadership through strategic planning and talent development.

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Faculty Publications

Forthcoming (August 2015):
"Attention Modes and Price Importance: How Experiencing and Mind-Wandering Influence the Prioritization of Changeable Stimuli," by Prof. Rohini Ahluwalia in the Journal of Consumer Research.

"It's Not Just Numbers: Cultural Identities Influence How Nutrition Information Influences the Valuation of Foods," by Assoc. Prof. Carlos J. Torelli in the Journal of Consumer Psychology.

"Selective Reporting of Factual Content by Commercial Media," by Asst. Prof. Yi Zhu in the Journal of Marketing Research.

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Awards and Grants


  • MSI Young Scholar Award - Asst. Prof. Maria Ana Vitorino and Asst. Prof. Alison Xu


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From the Director

Wayne MuellerExtradorinary results from our world-renowned Marketing faculty are revealed in the latest letter from Director Wayne Mueller in the Winter 2014 Marketing Matters newsletter.

IRM in the Media