Carlson School and Hanson Halls

Institute for Research in Marketing

The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.

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Two Marketing Profs Named Among Top 40 in World

Professor Kathleen Vohs and Associate Professor Vladas Griskevicius have been selected by Poets & Quants as two of the "40 Most Outstanding B-School Profs Under 40 in the World." To compile its list, Poets & Quants polled business school administration, faculty, students, and alumni for their top picks.

Featured Faculty

Assistant Professor Alison XuAssistant Professor Alison Jing Xu is fascinated by decisions – specifically the decision-making process and how people grapple with, then make, what they believe to be “right” decisions. When it came to working with the Carlson School of Management, however, Xu said the decision was a simple one, given its reputation for being a very research intensive and active school with marketing faculty who are productive and well-known in the field.

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Advisory Board

David Kristal
David Kristal
Augeo Affinity Marketing


David Kristal is the founder, CEO and Co-Chairman of Augeo Affinity Marketing. Prior to forming Augeo, Kristal began his career as an attorney at Winthrop and Weinstine, then left the firm in 1993 to create and run the business development function at Weisman Enterprises, a large, privately held transaction management company.

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Faculty Publications

"It's Not Just Numbers: Cultural Identities Influence How Nutrition Information Influences the Valuation of Foods," by Assoc. Prof. Carlos J. Torelli in the Journal of Consumer Psychology.

"Justice or Compassion? Cultural Differences in Power Norms Affect Consumer Satisfaction with Power-Holders," by Assoc. Prof. Carlos J. Torelli in the International Marketing Review.

"Selective Reporting of Factual Content by Commercial Media," by Asst. Prof. Yi Zhu in the Journal of Marketing Research.

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Awards and Grants


  • MSI Young Scholar Award - Asst. Prof. Maria Ana Vitorino and Asst. Prof. Alison Xu


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From the Director

Wayne MuellerExtradorinary results from our world-renowned Marketing faculty are revealed in the latest letter from Director Wayne Mueller in the Winter 2014 Marketing Matters newsletter.

IRM in the Media