Carlson School and Hanson Halls

Institute for Research in Marketing

The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.

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Two Marketing Profs Named Among Top 40 in World

Professor Kathleen Vohs and Associate Professor Vladas Griskevicius have been selected by Poets & Quants as two of the "40 Most Outstanding B-School Profs Under 40 in the World." To compile its list, Poets & Quants polled business school administration, faculty, students, and alumni for their top picks.

Featured Faculty

Professor Deborah Roedder JohnFor over 20 years, Professor Deborah Roedder John has focused on issues related to consumer branding. She is an expert on how consumers respond to certain types of brand strategies and how firms can use branding strategies to achieve their goals. One of her recent projects examines how consumers who strongly identify themselves with a particular brand respond when people very different from them begin using the same brand.

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Advisory Board

Paul Hillen
Paul Hillen


Paul Hillen was appointed the position of Vice President of Corporate Brand and Marketing for Cargill globally in December of 2011. He has responsibility for managing and building Cargill's brand globally, and for building the marketing capability and services in Cargill. This appointment is in addition to his other role of Global Growth Leader for Cargill's Food Ingredients and Systems businesses.

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Faculty Publications

"It's Not Just Numbers: Cultural Identities Influence How Nutrition Information Influences the Valuation of Foods," by Assoc. Prof. Carlos J. Torelli in the Journal of Consumer Psychology.

"Justice or Compassion? Cultural Differences in Power Norms Affect Consumer Satisfaction with Power-Holders," by Assoc. Prof. Carlos J. Torelli in the International Marketing Review.

"Selective Reporting of Factual Content by Commercial Media," by Asst. Prof. Yi Zhu in the Journal of Marketing Research.

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Awards and Grants


  • MSI Young Scholar Award - Asst. Prof. Maria Ana Vitorino and Asst. Prof. Alison Xu


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From the Director

Wayne MuellerExtradorinary results from our world-renowned Marketing faculty are revealed in the latest letter from Director Wayne Mueller in the Winter 2014 Marketing Matters newsletter.

IRM in the Media