Institute for Research in Marketing

Institute for Research in Marketing

The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. 

In the News

In a world where change is constant, managing a business and communication with valued customers can be challenging. Steve Goodyear, program director at the Institute for Research in Marketing, spoke with four Minnesota business leaders to find out what they’re focusing on in 2016. Read his article in the Star Tribune.

U of M Named No. 19 Best Business and Economics University in the World

U.S. News and World Report has named the University of Minnesota as the No. 19 Best Global University for Economics and Business. This ranking places the University in third place among public institutions. Additionally, the University was ranked the 29th Best Global University in general, having 21 disciplines making the global top 100.

Featured Faculty

The Institute would like to give a special farewell to the following Marketing Faculty:

Carlos Torelli
 Carlos Torelli
 Associate Professor

 Read about Carlos


Joan Meyers-Levy
Joan Meyers-Levy
Professor, Margaret J Holden and Dorothy A Werlich Endowed Professorship

Read about Joan

Advisory Board

Eric Pehle
Weber Shandwick

Eric Pehle

Eric has more than 20 years’ experience managing crisis communication, community relations and public affairs projects for clients across multiple industries. 

Eric leads Weber Shandwick’s work for the U.S. Army in support of the recruitment marketing and advertising campaign. The team supports the Army’s recruiting mission through grassroots community outreach, national event support, strategic media relations, multicultural outreach and social media initiatives.

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Faculty Publications

January 2016:
"Serving vegetables first: A strategy to increase vegetable consumption in elementary school cafeterias," by Associate Prof. Joseph Redden in Appetite

October 2015:
"Cognitive adaptations to stressful environments: When childhood adversity enhances adult executive function,"  by Prof. Vlad Griskevicius, Journal of Personality and Social Psychology

“Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels,” by Assoc. Prof. Tony Cui in Marketing Science

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Awards and Grants


  • Thomson Reuters Highly Cited Researcher - Prof. Kathleen Vohs
  • Early Career Award from the Association for Consumer Research - Assoc. Prof. Vladas Griskevicius
  • Top 10 Reviewer Award for the Journal of Consumer Psychology - Prof. Deborah John
  • Dean's Grant/Teaching Development Award - Sr. Lecturer Jay Lipe
  • Outstanding Elective Faculty of the Year Award and the new MBA Excellence in Business Practice Award - Sr. Lecturer Seth Werner
  • MSI Young Scholar Award - Asst. Prof. Maria Ana Vitorino and Asst. Prof. Alison Jing Xu
  • Dean's Small Grand, Carlson School of Management - Asst. Prof. Linli Xu
  • John D.C. Little Award for Best Marketing Paper Published in Marketing Science or Management Science - Asst. Prof. Yi Zhu

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