Carlson School and Hanson Halls

Institute for Research in Marketing

The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.

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Two Marketing Profs Named Among Top 40 in World

Professor Kathleen Vohs and Associate Professor Vladas Griskevicius have been selected by Poets & Quants as two of the "40 Most Outstanding B-School Profs Under 40 in the World." To compile its list, Poets & Quants polled business school administration, faculty, students, and alumni for their top picks.

Featured Faculty

Michael Houston
Prior to becoming Associate Dean of Faculty and Research in the 90s, Professor Michael Houston didn’t have much interest in international subjects. But that changed when the school began a global initiative and Houston became involved. From there, the Carlson School developed an Executive MBA program in Warsaw, Poland, in which Houston taught. After serving as associate dean for five years, he returned as a faculty member to teach international marketing and research global issues in marketing.

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Advisory Board

Paul Hillen
Paul Hillen


Paul Hillen was appointed the position of Vice President of Corporate Brand and Marketing for Cargill globally in December of 2011. He has responsibility for managing and building Cargill's brand globally, and for building the marketing capability and services in Cargill. This appointment is in addition to his other role of Global Growth Leader for Cargill's Food Ingredients and Systems businesses.

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Faculty Publications

Forthcoming (August 2015):
"Attention Modes and Price Importance: How Experiencing and Mind-Wandering Influence the Prioritization of Changeable Stimuli," by Prof. Rohini Ahluwalia in the Journal of Consumer Research.

"It's Not Just Numbers: Cultural Identities Influence How Nutrition Information Influences the Valuation of Foods," by Assoc. Prof. Carlos J. Torelli in the Journal of Consumer Psychology.

"Selective Reporting of Factual Content by Commercial Media," by Asst. Prof. Yi Zhu in the Journal of Marketing Research.

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Awards and Grants



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From the Director

Wayne Mueller2005 - 2015 Celebrating 10 years of Carlson Marketing academic research collaboration with our corporate sponsors in the latest letter from Director Wayne Mueller in the Summer 2015 Marketing Matters newsletter.

IRM in the Media