Campuses:

Carlson School and Hanson Halls

Institute for Research in Marketing

The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.

Learn more about Research Impact

Two Marketing Profs Named Among Top 40 in World

Professor Kathleen Vohs and Associate Professor Vladas Griskevicius have been selected by Poets & Quants as two of the "40 Most Outstanding B-School Profs Under 40 in the World." To compile its list, Poets & Quants polled business school administration, faculty, students, and alumni for their top picks.

Featured Faculty

During the past two years as Associate Dean of Executive Education, Professor Mark Bergen has spent much of his time reimagining education; looking at how to take the tremendous assets of a large, urban, public research active university and figuring out how to create and share more value with students, organizations, corporations, and the community.
 

Read More

Advisory Board

David A. Euson
G&K Services

 

David Euson, Vice President, Marketing & Sales for G&K Services, is a customer-driven marketing, sales, and business unit executive with extensive leadership experience. He has a strong track record of growing revenue, market share, and profits in highly competitive businesses and is responsible for leading G&K's marketing and sales organizations.

Read More 

Faculty Publications

Forthcoming (August 2015):
"Attention Modes and Price Importance: How Experiencing and Mind-Wandering Influence the Prioritization of Changeable Stimuli," by Prof. Rohini Ahluwalia in the Journal of Consumer Research.

Forthcoming:
"It's Not Just Numbers: Cultural Identities Influence How Nutrition Information Influences the Valuation of Foods," by Assoc. Prof. Carlos J. Torelli in the Journal of Consumer Psychology.

Forthcoming:
"Selective Reporting of Factual Content by Commercial Media," by Asst. Prof. Yi Zhu in the Journal of Marketing Research.

Read More

Awards and Grants

2015:

2014:

Read More

From the Director

2005 - 2015 Celebrating 10 years of Carlson Marketing academic research collaboration with our corporate sponsors in the latest letter from Director Wayne Mueller in the Summer 2015 Marketing Matters newsletter.

IRM in the Media