Carlson School and Hanson Halls

Institute for Research in Marketing

The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.

Featured Faculty

Professor Joan Meyers-LevyTo some extent Professor Joan Meyers-Levy has come full circle with her research. Over the years she has delved into many research topics, from aspects of advertising to understanding how aesthetics (e.g., music, color, or graphic design) communicate, to the impact of the retail environment on consumer behavior. However, her initial dissertation investigated gender differences, and that's a topic she's reexamining again today, decades after receiving her doctorate, for a paper that revisits and aims to integrate the current literature on gender differences.   Read More

Two Marketing Profs Named Among Top 40 in World

Professor Kathleen Vohs and Associate Professor Vladas Griskevicius have been selected by Poets & Quants as two of the "40 Most Outstanding B-School Profs Under 40 in the World." To compile its list, Poets & Quants polled business school administration, faculty, students, and alumni for their top picks.

Faculty Publications

"Justice or Compassion? Cultural Differences in Power Norms Affect Consumer Satisfaction with Power-Holders," by Assoc. Prof. Carlos J. Torelli in the International Marketing Review.

"Selective Reporting of Factual Content by Commercial Media," by Asst. Prof. Yi Zhu in the Journal of Marketing Research.

August 2014:
"When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle," by Prof. Joan Meyers-Levy in the Journal of Consumer Research.

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Advisory Board

David Mucha
United Healthcare

David Mucha

David Mucha is Vice-President of Strategic Insights Group at United Healthcare, the commercial division of United Health Group, a Fortune 25 company serving over 70 million Americans with diversified health and well-being services.

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Awards and Grants

From the Director

Wayne MuellerRecent faculty awards, media coverage, and two oustanding professors are all covered in the latest letter from Director Wayne Mueller in the Summer 2014 Marketing Matters newsletter.

IRM in the Media