Carlson School and Hanson Halls

Institute for Research in Marketing

The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.

Featured Faculty

Professor Joan Meyers-LevyTo some extent Professor Joan Meyers-Levy has come full circle with her research. Over the years she has delved into many research topics, from aspects of advertising to understanding how aesthetics (e.g., music, color, or graphic design) communicate, to the impact of the retail environment on consumer behavior. However, her initial dissertation investigated gender differences, and that's a topic she's reexamining again today, decades after receiving her doctorate, for a paper that revisits and aims to integrate the current literature on gender differences.   Read More

Two Marketing Profs Named Among Top 40 in World

Professor Kathleen Vohs and Associate Professor Vladas Griskevicius have been selected by Poets & Quants as two of the "40 Most Outstanding B-School Profs Under 40 in the World." To compile its list, Poets & Quants polled business school administration, faculty, students, and alumni for their top picks.

Faculty Publications

"When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle," by Prof. Joan Meyers-Levy in the Journal of Consumer Research.

"The Price Had Better Be Right: Women's Reactions to Sexual Stimuli Vary with Market Factors," by Prof.Kathleen Vohs in Psychological Science.

February 2014:
"Conspicuous Consumption, Relationships, and Rivals: Women's Luxury Products as Signals to Other Women," by Assoc. Prof.Vladas Griskevicius in the Journal of Consumer Research.

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Advisory Board

Julie Moore

Julie Moore

Julie Moore is the Senior Vice President Global Marketing and Strategy, Institutional of Ecolab Inc., the world's leading provider of cleaning, food safety and infection prevention products and services. In her current role, Moore is responsible for driving global marketing excellence, Ecolab global brand development, and marketing functional leadership through strategic planning and talent development.

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Awards and Grants


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From the Director

Wayne MuellerRecent faculty awards, media coverage, and two oustanding professors are all covered in the latest letter from Director Wayne Mueller in the Summer 2014 Marketing Matters newsletter.

IRM in the Media