The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. 

In the News



In a world where change is constant, managing a business and communication with valued customers can be challenging. Steve Goodyear, program director at the Institute for Research in Marketing, spoke with four Minnesota business leaders to find out what they’re focusing on in 2016. Read his article in the Star Tribune.


  • The Value of Being an IRM Member

  • Research Impact

    Learn more about Research Impact

U of M Named No. 19 Best Business and Economics University in the World

U.S. News and World Report has named the University of Minnesota as the No. 19 Best Global University for Economics and Business. This ranking places the University in third place among public institutions. Additionally, the University was ranked the 29th Best Global University in general, having 21 disciplines making the global top 100.

  • Featured Faculty

    Prof. Barbara Loken
    Barbara Loken

    David C. McFarland Professor of Marketing

  • Advisory Board

    Dan Peterson_ Land O'Lakes
    Dan Peterson
    Land O'Lakes

    Dan Peterson is Director, Corporate Marketing Insight for Land O’Lakes, Inc., the second-largest cooperative in the nation with approximately 9,500 employees and sales of nearly $15 billion. Land O’Lakes is number 218 on the Fortune 500. Read More