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Gordon Burtch

Assistant Professor
Information & Decision Sciences


  • PhD 2013
    Management Information Systems Temple University

  • MBA 2007
    Management Information Systems McMaster University

  • B. Eng. 2005
    Software Engineering McMaster University


  • Gord is an expert in the areas of crowdfunding, crowdsourcing, social media and word of mouth. His work relies primarily on econometrics and randomized field experiments.

I am an Assistant Professor of Information & Decision Sciences at the University of Minnesota's Carlson School of Management. My research, which focuses on the economic evaluation of information systems, employs empirical analyses rooted in econometrics and field experimentation to identify and quantify the drivers of individual behavior in online social contexts. My work has been published in Management Science, Information Systems Research and MIS Quarterly. 

In 2014, I was the recipient of the INFORMS ISR and ISS best paper award, and received grants from the NET Institute (2014), as well as the 3M Foundation (2014-2016) and Kauffman Foundation (2014). My research and opinions have been cited by numerous outlets in the popular press, including The New York Times, Time Magazine, Forbes, Vice, Wired, the LA Times, the Pacific Standard and PC Magazine. I recently received a best Associate Editor award from the OCIS division at the 2013 Academy of Management annual meeting. I was a track chair at the International Conference on eCommerce (ICEC) in 2014, I previously served as a member of the program committee for the Americas Conference on Information Systems (AMCIS) in 2012, I was an Associate Editor at the International Conference on Information Systems (ICIS) in 2014 and will be again at ICIS 2016, and I am a Program Co-Chair for WISE 2016.

Prior to entering academia, I was employed as an information systems auditor, a hardware design engineer, and most recently as a technology consultant with Accenture Canada in Toronto. I teach courses on data analytics, information systems development and business process management. I hold a Bachelor of Engineering and a Master of Business Administration from McMaster University, as well as a doctorate in Business Administration from Temple University.

Current Activities

Current Research

  • My research focuses on the economic evaluation of information systems, with a particular focus on individual behavior in online contexts incorporating user-generated content and social media. My work employs field experimentation and econometric modeling, in tandem with large-scale web-data, to identify and quantify the drivers of said behavior. Most recently, I have undertaken an extensive study of crowdfunding, in an attempt to understand the role played by various social factors (e.g., peer influence, social comparison). More generally, I am keenly interested in a wide variety of online social phenomena and contexts, including social commerce, open innovation and crowdsourcing platforms, online referral-based marketing and electronic auctions.