Campuses:

Marketing

Marketing at the Carlson School is concerned with the economic, psychological and social processes involved in exchanges between buyers and sellers. The Marketing department ranks #3 in the world in research productivity and is the 5th most cited marketing department in the world.

The world-renowned faculty include multiple current and former associate editors at top journals such as Journal of Consumer Research and Journal of Marketing Research.

Faculty expertise includes branding, consumer psychology, food and healthy eating behavior, sustainability and green marketing, global marketing, new product development, channel management, the role of marketing within the firm, pricing strategy, sales force management, logistics channel relationships, supply chain management, and e-business.


Message from Vladas Griskevicius, Marketing Department Chair

The Marketing department offers two tracks that mirror the research interests of our world class faculty: (1) consumer behavior and (2) quantitative issues in marketing.

Students develop conceptual, analytical, and research skill and knowledge in a wide range of marketing areas. Recent dissertations have ranged from employing fMRI scans to understanding decision making to mathematical modeling of automobile transactions with trade-ins.

We believe that deep faculty-student interactions throughout the course of the program are essential to success in the academic marketplace. Because of this, we limit our annual intake and encourage joint student-faculty research as early as possible.

Initial placements of recent graduates include the University of Texas, University of Wisconsin, University of Arizona, University of Iowa, and the University of British Columbia. Our graduates’ success is a testament to the quality and depth of the Marketing program at the University of Minnesota.

PhD Coordinator

Rohini Ahluwalia

Professor Rohini Ahluwalia

Contact Professor Ahluwalia for program questions.

Professor Ahluwalia
612-626-1791
ahluw002@umn.edu

Alumni Perspective

Paola Malluci

"The faculty members at the Carlson School of Management are not only world class researchers, but true mentors that strive to help PhD students develop into well rounded academics by providing training on specific technical skills as well as promoting academic self-sufficiency."

- Paola Malluci, 2013, University of Wisconsin - Madison