THINKTOPIA Founder and CEO Patrick Hanlon presents "Why Some Brands Go Viral and Others Just Get the Flu" at Brand Matters on March 25 at 7:30 a.m. at the Carlson School. He will share lessons from his new book, "The Social Code," about how any brand can spot opportunities and thrive in the connected social economy. 

Patrick Hanlon

Tickets are available now for $25. 

Hanlon is acknowledged as a leader in community innovation and integrated brand development. His book "Primal Branding: Create Zealots For Your Brand, Your Company And Your Future," has been translated into several languages and is included as marketing curriculum at progressive universities around the world. Hanlon has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and on NPR. He has been a featured guest writer for Adweek and Advertising Age, and is currently an online contributor for Forbes magazine.

About Brand Matters

Offered jointly by the Carlson School of Management, Yamamoto Moss Mackenzie, and Twin Cities Business, Brand Matters is a speaker series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with first hand knowledge of branding and concludes with a question-and-answer session.