George John Named 2013 Louis W. Stern Award Winner
Recognized by American Marketing Association for significant contribution to the literature on marketing and channels distribution
Established by Louis W. and Rhona L. Stern in 1999, the award recognizes an outstanding article in a widely recognized and highly respected refereed journal which has made a significant contribution to the literature on marketing and channels distribution. The award is intended to encourage the academic community to continue to produce high-quality academic research in the field of marketing channels and distribution.
John, the General Mills/Paul S. Gerot Chair in Marketing, and Ghosh ('98 PhD) were honored for "Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis" published in the Journal of Marketing Research in August 2005.
The committee unanimously agreed that the winning article, which tests Ghosh and John's strategizing calculus, is "an outstanding example of original and well-executed research that has made a significant contribution to the field of interorganizational relationship research." As a testament to its contribution, the article has been frequently cited and received the most votes from the interorganizational research community.
The award will be conferred at the organization's 2013 Summer Marketing Educators' Conference in August.