Education:
-
MBA, Marketing and International BusinessCarlson School of Management, University of Minnesota
-
BAScandinavian Languages, University of Minnesota
Expertise:
-
Marketing Strategy
-
Digital Marketing
-
Marketing Analytics
-
Consumer Products
-
Google Analytics Certified
-
Google Ads Certified
Biography
John L. Franklin is a Lecturer with extensive experience in Marketing Strategy and Analytics, most recently as founder and principal of brandvīb Ltd., a boutique marketing strategy consultancy. He has worked in marketing for companies including Northwest Airlines, K2 Sports, Conagra Brands, and Cargill, and has consulted with clients including General Mills, 3M, and CHS. He has an infectious passion for marketing which he brings to his teaching.