Apply knowledge from the classroom to develop solutions for a real client. In the Carlson Brand Enterprise, undergraduate and MBA students act as marketing strategy consultants by applying strategic and analytical concepts to complex business problems for a partner organization.

  • The Brand Enterprise Experience

    Carlson Brand Enterprise
    • Learn core methodologies and frameworks used by professionals to analyze complex challenges
    • Access the latest theories and best practices for marketing and brand development
    • Use your skills to help real clients get the results they need
    • Work with a professional director who manages the Brand Enterprise
    • Interact with a wealth of other professionals
    • Be part of an exceptional team that will fully analyze and understand marketing strategy and how brand assets can be identified, leveraged, and managed to create the most value for an organization