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Marketing classes at the Carlson School

Marketing at the Carlson School

The Marketing Department's world-class professors are leading voices in research and innovation. Their expertise and authority is evidenced in valued partnerships with our corporate community, global initiatives, and a rigorous, hands-on curriculum. Our graduates become the thought leaders of organizations and academia locally, nationally and internationally.

Nationally Ranked Professors

The Carlson School marketing faculty consistently rank among the top 5 public universities, and the top 15 public and private universities nationally in research productivity for their contributions to the discipline's four major scholarly journals.

Two Faculty Awarded Tenure

Associate Professors Carlos Torelli and Tony Cui achieved tenure in 2013 and bring great value to the department in their respective areas of expertise. Torelli’s expertise includes cross cultural consumer behavior, global branding, and persuasion. Cui’s includes distribution channels, pricing, and competitive strategies.

Recent Faculty Awards

  • Kathleen Vohs won the Annaliese Maier Research Award from the Humboldt Foundation in Germany
  • George John was the recipient of the AMAF Louis W. Stern Award
  • Yi Zhu earned the 3M non-Tenured Faculty Award
  • Joan Meyers-Levy was awarded the JCR's Outstanding Reviewer Award

Faculty Research Spans Disciplinary Boundaries

Carlson School marketing faculty engage in research that has implications for disciplines like management, economics, medicine, and psychology. These thought leaders are published in exceptional impact journals and have contributed 25 articles to premier psychology journals.

Featured Faculty

Professor Akshay RaoProfessor Akshay Rao

Unlike many academics, Professor Akshay Rao worked in the corporate world after receiving his MBA. From managing salespeople to making pricing, branding, and technology decisions, Rao was left feeling his colleagues were operating out of instinct and industry lore, rather than "science." That's when he began his PhD program and took an interest in pricing.

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Highlighted Course

Globalization, Culture, and Brands

Discover how companies can take advantage of seismic changes and leverage cultural equity for growing businesses. This course covers a broad theoretical foundation for understanding impact of culture on business decisions, particularly for devising marketing strategies aimed at creating iconic brands that can resonate with multicultural consumers.

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Faculty Books

Torelli, Griskevicius booksTorelli, Griskevicius Release Books

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization by Associate Professor Carlos Torelli

The Rational Animal: How Evolution Made Us Smarter Than We Think by Associate Professor Vladas Griskevicius