Mark Derks, Director of Global Marketing, C.H. Robinson
Thursday, November 3, 2016
As one of the world’s largest third party logistics providers of freight and transportation logistics, with 13,000+ employees in offices in North America, South America, Europe, and Asia and 110,000 customers worldwide, managing a global brand is no easy task.
C.H. Robinson’s Director of Global Marketing, Mark Derks, is here to share how to “Accelerate your Advantage” on a global scale and provide insight on:
- Managing a global brand
- Brand positioning and how one voice is tailored worldwide
- Media and partner mix and bringing it to life through partners and teams around the world
- Recruiting and managing a global team and the C.H. Robinson approach
Offered jointly by Yamamoto, the Carlson School of Management, and Twin Cities Business Magazine, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with firsthand knowledge of branding and a question-and-answer session.
Agenda and Registration
- 7:00 to 8:00 a.m. - Check In
- 7:30 a.m. - Breakfast
- 8:00 to 9:30 a.m. - Presentation by Guest Speaker
Registration: Fee: $25 per person (includes parking)*
*No refunds, only credit for future events.
Carlson School of Management
321 19th Avenue S
Parking at the Carlson School is available in the University's 19th Avenue Ramp, across the street to the west, and in the University's 21st Avenue Ramp, across the street to the southeast. Pick up a parking coupon at event registration.