Tuesday, September 27, 2016 

More and more brands are committing to content, so why aren’t they seeing better results? 

Consumer engagement isn’t a mystery. But being seen and heard is harder than it’s ever been. Brands need to know how to effectively navigate in our increasingly noisy, digital world. Gary Johnson, president of MSP Communications, one of the premier content marketing agencies in the nation, and Jayne Haugen Olson, Vice President/Content and the 2015 Content Director of the Year, join Brand Matters to provide solutions and tactics.

Offered jointly by Yamamoto, the Carlson School of Management, and Twin Cities Business Magazine, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with firsthand knowledge of branding and a question-and-answer session.

Agenda and Registration

  • 7:00 to 8:00 a.m. - Check In
  • 7:30 a.m. - Breakfast
  • 8:00 to 9:30 a.m. - Presentation by Guest Speaker

Registration: Fee: $25 per person (includes parking)*

*No refunds, only credit for future events.

Register Now!


Carlson School of Management
3M Auditorium
321 19th Avenue S
Minneapolis, MN


Parking at the Carlson School is available in the University's 19th Avenue Ramp, across the street to the west, and in the University's 21st Avenue Ramp, across the street to the southeast. Pick up a parking coupon at event registration.

Future Presentations

Guest Speaker: Mark Derks, Director of Global Marketing
Company: C.H. Robinson
Date: November 3, 2016