Dear Friends of the Institute for Research in Marketing,
Thank you all for your welcoming and gracious response to my appointment as Program Director of the Institute for Research in Marketing (IRM). I look forward to working with all of you to deliver on the IRM’s mission of providing leadership in several key areas, including global market research from both a corporate and an academic perspective. I am grateful to have the chance to work with you all and look forward to creating and fostering strong partnerships between faculty, industry leaders, and alumni.
I would like to extend a warm welcome to Dave Van Horn, Boston Scientific Corp. and Eric Pehle, Weber Shandwick as new members of the Advisory Board and also offer thanks to Wayne Mueller, Steve Lauring and Dave Mucha for their efforts working with me to expand the Board. That is an ongoing effort and if anyone might be interested in joining us just let me know.
In the spirit of engaging both faculty and industry partners, I would like to give special thanks to a few of our Marketing Faculty and IRM Advisory Board members who have provided valuable business perspectives to our Carlson students:
Guest Speakers from the Institute’s Advisory Board include:
• Ken Greer, Chief Marketing Officer, Augeo Marketing spoke to Executive Education and also to the Carlson Global Insitiute IBUS 5400 class;
• Dave Mucha, Vice President, Strategic Insights Group, UnitedHealthcare spoke to both Kathleen Voh’s Buyer Behavior class and Linli Xu’s Marketing Research class; and
• Paul Hillen, Vice President, Corporate Global Marketing, Cargill presented on segmentation to my Marketing Strategy class.
As we continue to grow the IRM and seek innovative ways to serve Faculty, Advisory members and Alumni the IRM is always looking for people and organizations that are willing to support our initiatives. If you are interested in contributing to these projects, please let me know. We look forward to working with you all to continue changing challenges into opportunities! For more information on how you can help, contact us at firstname.lastname@example.org
Program Director, Institute for Research in Marketing