Deborah John is the Curtis L. Carlson Chair and Professor of Marketing at the Carlson School of Management, University of Minnesota. She is an expert in consumer behavior and specializes in two main areas: (1) consumer responses to brands and brand strategies; and (2) children's consumer behavior. Her work has been published extensively in top marketing journals—including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Consumer Psychology. Her research has been featured in media outlets such as the New York Times, Financial Times, and Business Week. She has served as Associate Editor at the Journal of Consumer Research, as a founding Editor at the Monographs of the Journal of Consumer Research, and as President of the Association for Consumer Research. Currently, she serves as an Associate Editor for the Journal of Consumer Psychology and as an Guest Associate Editor for the Journal of Consumer Research. She received her Ph.D. in Marketing from the Kellogg Graduate School of Management, Northwestern University in Illinois.