Vlad Griskevicius

Vlad Griskevicius

Associate Dean of Undergraduate Education
Carlson Family Foundation Chaired Professor of Marketing

Contact

Education:

  • Ph.D. 2008
    Psychology Arizona State University
  • B.A. 2001
    Economics & Psychology University of California, Santa Cruz

Expertise:

  • Motivation & Emotion
  • Social Influence
  • Consumer Psychology

Biography

Vlad Griskevicius serves as the Associate Dean of Undergraduate Education at the Carlson School and is the Carlson Family Foundation Chaired Professor of Marketing. He believes that education is not the filling of a pail but the lighting of a fire. As Associate Dean, he aspires to light the fires of students through a truly transformative educational experience that enables every student to become their best self. 

Vlad teaches classes on the Power of Story, Persuasion & Influence Across Cultures, and Designing Your Life – a first-year class about examining values and discovering strengths. With an extensive background in the science of motivation, emotion, and social influence, he has published over 100 scholarly works and is co-author of The Rational Animal – a book about how our deep-seated ancestral motivations shape modern behavior.

Vlad previously served as Chair of the Marketing Department and Associate Editor of the Journal of Marketing Research. He has received numerous awards for his teaching, research, and service, including the Outstanding Teacher Award and Outstanding Service Award at the Carlson School, the Best Article Award from the Journal of Consumer Research, and multiple Mid-Career and Early Career Awards for Distinguished Scientific Contribution. His life goal is to raise his four kids – and all the students he encounters – to be good human beings who never stop learning because life never stops teaching.

Selected Works & Activities

  • Journal Articles
    "The effects of childhood unpredictability and harshness on emotional control and relationship quality: A life history perspective" Development and Psychopathology (2022)
    DPP-2100137_R2.pdf
  • Journal Articles
    "From Cradle to Grave: How Childhood and Current Environments Impact Consumers’ Subjective Life Expectancy and Decision Making. Mittal, C., Griskevicius, V., & Haws, K. L. Journal of Consumer Research (2020)
  • Journal Articles
    "How Financial Constraints Influence Consumer Behavior: An Integrated Framework" -- Journal of Consumer Psychology (2019)
    Hamilton_et_al-2019-Journal_of_Consumer_Psychology.pdf
  • Journal Articles
    "Parenting Motivation and Consumer Decision Making" -- Journal of Consumer Research (2019)
    parenting_jcr_2018.pdf
  • Journal Articles
    "Stimulating Online Reviews by Combining Financial Incentives and Social Norms" -- Management Science (2018)
    burtch_hong_bapna_griskevicius_2018.pdf
  • Journal Articles
    "Do Mothers Spend More on Daughters While Fathers Spend More on Sons?" Nikiforidis, L., Durante, K.M., Redden, J.P. & Griskevicius, V. Journal of Consumer Psychology (2018).
    nikiforidis_et_al-2018-journal_of_consumer_psychology.pdf
  • Journal Articles
    "Can an Unpredictable Childhood Environment Enhance Working Memory? Testing the Sensitized-Specialization Hypothesis" Young, E. S., Griskevicius, V., Simpson, J. A., Waters, T., & Mittal, C. Journal of Personality and Social Psychology (2018)
    young_et_al._jpsp.pdf
  • Journal Articles
    "Beyond Risk and Protective Factors: An Adaptation-Based Approach to Resilience." Ellis, B. J., Bianchi, J., Griskevicius, V., & Frankenhuis, W. E. Perspectives on Psychological Science (2017)
    ellis_et_al._resilience.pdf
  • Journal Articles
    "Silver Spoons and Platinum Plans: How Childhood Environment Affects Adult Healthcare Decisions" Mittal, C & Griskevicius, V. Journal of Consumer Research (2016)
    mittal_griskevicius_jcr_2016_0.pdf
  • Journal Articles
    "Low Childhood Socioeconomic Status Promotes Eating in the Absence of Energy Need" Hill, S. E., Prokosch, M., Delpriore, D., & Griskevicius V. Psychological Science (2016)
    psychological_science-2016-hill-354-64.pdf
  • Journal Articles
    "Secure Infant-Mother Attachment Buffers the Effect of Early-Life Stress on Age of Menarche" Sung, S., Simpson, J. A., Griskevicius, V., Kuo, S., Belsky, J., & Schlomer, G. Psychological Science (2016)
    psychological_science-2016-sung-667-74.pdf
  • Journal Articles
    "Spending on Daughters Versus Sons in Economic Recessions" Durante, K. M., Griskevicius, V., Redden, J. P. & White, A. E. Journal of Consumer Research (2015)
    spendingondaughters_online_0.pdf
  • Journal Articles
    "Cognitive Adaptations to Stressful Environments: When Childhood Adversity Enhance Adult Executive Function" Mittal, C., Griskevicius, V., Simpson, J.A, Sung, S., & Young, E. Journal of Personality and Social Psychology (2015).
    604.pdf
  • Journal Articles
    "Evolution and Consumer Behavior." Griskevicius, V., & Durante, K. M. The Cambridge Handbook of Consumer Psychology (2015)
    griskevicius_durante_0.pdf
  • Journal Articles
    "The Effect of Unpredictable Early Childhood Environments on Parenting in Adulthood" Szepsenwol, O., Simpson J. A., Griskevicius, V., & Raby, L. Journal of Personality and Social Psychology (2015)
    ohad_0.pdf
  • Journal Articles
    "Sense of Control Under Uncertainty Depends on People’s Childhood Environment: A Life History Theory Approach" Mittal, C. & Griskevicius, V. Journal of Personality and Social Psychology (2014).
    Mittal & Griskevicius.pdf
  • Journal Articles
    "Conspicuous Consumption, Relationships, and Rivals: Women’s Luxury Products as Signals to Other Women" Wang, Y. & Griskevicius, V. Journal of Consumer Research (2014).
    Wang.pdf
  • Journal Articles
    "Status, Money, and the Ovulatory Cycle" Durante, K. M., Griskevicius, V., Cantu, S. M., & Simpson, J. A. Journal of Marketing Research (2014).
    MoneyStatusOvulation.pdf
  • Journal Articles
    "Fertile and Selectively Flirty: Women’s Behavior Toward Men Changes Across the Ovulatory Cycle." Cantu, S. M., Simpson, J. A., Griskevicius, V., Weisberg, Y., Durante, K. M., & Beal, D. Psychological Science (2014).
    2014_Ovulation-Flirting_Paper__Psych_Science_-1.pdf
  • Journal Articles
    "Fundamental Motives: How Evolutionary Needs Influence Consumer Behavior" Griskevicius, V. & Kenrick, D. T. Journal of Consumer Psychology (2013: Target Article).
    JCP.pdf
  • "When the Economy Falters Do People Spend or Save? Responses to Resource Scarcity Depend on Childhood Environments." Griskevicius, V., Ackerman, J. A., Cantu, S. M., Delton, A. W., & Robertson, T. E., Simpson, J. A., Thomson, M. E., & Tybur, J. M. Psychol
    Psychological.pdf
  • Journal Articles
    "The Fluctuating Female Vote: Politics, Religion, and the Ovulatory Cycle," Durante, K. M., Arsena, A. R., & Griskevicius, V. Psychological Science (2013).
    Psychological_0.pdf
  • Journal Articles
    "Putting All Your Eggs in One Basket: Life History Strategies, Bet Hedging, and Diversification." White, A.E., Li Y.J., Griskevicius, V, Kenrick, D. T., & Neuberg, S. L. Psychological Science (2013)
    Psychological_1.pdf
  • Journal Articles
    "Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect," Hill S. E., Rodeheffer, C., Griskevicius, V., Durante, K. M., & White, A.E. Journal of Personality and Social Psychology (2012).
    Lipstick_JPSP_2012.pdf
  • Journal Articles
    "The Financial Consequences of Too Many Men: Sex Ratio Effects on Saving, Borrowing, and Spending," Griskevicius, V., Tybur, J. M., Ackerman, J. A., Delton, A. W., Robertson, T. E., & White, A. E. Journal of Personality and Social Psychology (2012)
    Sex_Ratio_JPSP_2012.pdf
  • Journal Articles
    "Consumer Decisions in Relationships," Simpson, J. A., Griskevicius, V., & Rothman, A. Journal of Consumer Psychology, (2012: Target Article )
    Sex_Ratio_JPSP_2012_0.pdf
  • Journal Articles
    "Sex Ratio and Women’s Careers: Does a Scarcity of Men Lead Women to Choose Briefcase Over Baby?" Durante, K. M., Griskevicius, V., Cantu, S.M., Simpson, J.A, & Tybur, J.M. Journal of Personality and Social Psychology (2012)
    SexRatio_Career_JPSP_2012.pdf
  • Journal Articles
    "Ovulation Leads Women to See Sexy Cads as Good Dads," Durante, K.M., Griskevicius, V., Simpson, J.A., Cantu, S.M., & Li, N.P. Journal of Personality and Social Psychology (2012).
    CadDad_JPSP_2012.pdf
  • Journal Articles
    "The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social Entrepreneurship," Griskevicius, V., Cantu, S., & Van Vugt, M. Journal of Public Policy and Marketing (2012)
    Sustainability_JPPM_2012.pdf
  • Journal Articles
    "The Evolutionary Basis of Risky Adolescent Behavior: Implications for Science, Policy and Practice," Ellis, B. J., Dahl, R.E., Del Giudice, M., Figueredo, A.J., Gray, P., Griskevicius, V., et al. Developmental Psychology (2012)
    Ellis_DP_2012.pdf
  • Journal Articles
    "Economic Decision Biases and Fundamental Motivations: How Mating and Self-Protection Alter Loss Aversion," Li, Y. J., Kenrick, D. T., Griskevicius, V., & Neuberg, S. L. Journal of Personality and Social Psychology (2012)
    Loss_Aversion_JPSP_2012.pdf
  • Journal Articles
    "Evolution, Stress, and Sensitive Periods: The Influence of Unpredictability in Early versus Late Childhood on Sex and Risky Behavior," Simpson, J. A., Griskevicius, V., Kuo, S. I., Sung, S., & Collins, W. A. Developmental Psychology (2012)
    Simpson_DP_2012.pdf
  • Journal Articles
    "Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior," Durante, K.M., Griskevicius, V., Hill, S.E., Perilloux C., & Li, N.P Journal of Consumer Research (2011)
    Durante_JCR.pdf
  • Journal Articles
    "Reciprocity By Proxy: A Novel Influence Strategy for Stimulating Cooperation," Goldstein, N. J., Griskevicius, V., & Cialdini, R. B. Administrative Science Quarterly (2011)
    Reciprocity_ASQ_2012.pdf
  • Journal Articles
    "Peacocks, Porsches, and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System" Sundie, J.M., Kenrick, D.T., Griskevicius, V., Tybur, J.M., Vohs, K.D., & Beal, D.J. Journal of Personality and Social Psychology (2011)
    165659.pdf
  • Journal Articles
    "The Influence of Mortality and Socioeconomic Status on Risk and Delayed Rewards: A Life History Theory Approach" Griskevicius, V., Tybur, J.M., Delton, A.W., & Robertson, T. E. Journal of Personality and Social Psychology (2011)
    165676.pdf
  • Journal Articles
    "Let's Get Serious: Communicating Commitment in Romantic Relationships" Ackerman, J. A., Griskevicius, V., & Li, N. P. Journal of Personality and Social Psychology (2011)
    165677.pdf
  • Journal Articles
    "The Environmental Contingency of Life History Strategies: Influences of Mortality and Socioeconomic Status on Reproductive Timing" Griskevicius, V., Delton, A.W., Robertson, T.E., & Tybur, J.M. Journal of Personality and Social Psychology (2011)
    165693.pdf
  • Journal Articles
    "The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions" Griskevicius, V., Shiota, M.N., & Nowlis, S. Journal of Consumer Research (2010)
    156533.pdf
  • Journal Articles
    "Renovating the Pyramid of Needs: Contemporary Extensions Built Upon Ancient Foundations" Kenrick, D.T., Griskevicius, V., Neuberg, S.L., & Schaller, M. Perspectives on Psychological Science (2010)
    144040.pdf
  • Journal Articles
    "Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation" Griskevicius, V., Tybur, J.M, & Van den Bergh, B. Journal of Personality and Social Psychology (2010)
    140554.pdf
  • Journal Articles
    "Influence of Different Positive Emotions on Persuasion Processing: A Functional Evolutionary Approach" Griskevicius, V., Shiota, M.N., & Neufeld, S. Emotion (2010)
    156532.pdf
  • Journal Articles
    "Aggress to Impress: Hostility as an Evolved Context-Dependent Strategy" Griskevicius, V., Tybur, J.M., Gangestad, S.W., Perea, E.F., Shapiro, J.R., & Kenrick, D.T. Journal of Personality and Social Psychology (2009)
    125344.pdf
  • Journal Articles
    "Microbes, Mating, and Morality: Individual Differences in Three Functional Domains of Disgust" Tybur, J.M., Lieberman, D., & Griskevicius, V. Journal of Personality and Social Psychology (2009)
    165689.pdf
  • Journal Articles
    "Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion" Griskevicius, V., Goldstein, N.J. Mortenson, C.R., Sundie, J. M., Cialdini, R.B., & Kenrick, D. T. Journal of Marketing Research (2009)
    118361.pdf
  • Journal Articles
    "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels" Goldstein, N.J., Cialdini, R.B., & Griskevicius, R.B. Journal of Consumer Research (2008)
    118359.pdf
  • Journal Articles
    "Applying (and Resisting) Peer Influence" Griskevicius, V., Cialdini, R.B., & Goldstein, N.J. . Sloan Management Review (2008)
    118354.pdf
  • Journal Articles
    "Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals" Griskevicius, V., Tybur, J.M., Sundie, J.M., Cialdini, R.B., Miller, G.F., & Kenrick, D. T. Journal of Personality and Social Psychology (2007)
    118355.pdf
  • Journal Articles
    "The Constructive, Destructive, and Reconstructive Power of Social Norms" Schultz, P.W., Nolan, J.P., Cialdini, R.B., Goldstein, N.J., & Griskevicius, V. Psychological Science (2007)
    118375.pdf
  • Journal Articles
    "Peacocks, Picasso, and Parental Investment: The Effects of Romantic Motives on Creativity" Griskevicius, V., Cialdini, R.B., & Kenrick, D.T. Journal of Personality and Social Psychology (2006)
    118373.pdf
  • Journal Articles
    "Going Along Versus Going Alone: When Fundamental Motives Facilitate Strategic (non)Conformity" Griskevicius, V., Goldstein, N.J., Mortensen, C.R., Cialdini, R.B., & Kenrick, D.T. Journal of Personality and Social Psychology (2006)
    118371.pdf
  • Journal Articles
    "They All Look the Same to Me (Unless They're Angry): From Out-group Homogeneity to Out-group Heterogeneity" Ackerman, J.M., Shapiro, J.R., Neuberg, S.L., Kenrick, D.T., Becker, D.V., Griskevicius, V., Maner, J.K., & Schaller, M. Psychological Science (20
    118374.pdf

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