Headshot of Elena Imaretska

Elena Imaretska

Chief Innovation Officer, Brave New Workshop



Elena Imaretska works at the intersection of arts, business and innovation. She is Chief Innovation Officer for the corporate speaking and training business of the Brave New Workshop. Elena spends her days managing programs that focus on the human side of innovation, and specifically the behaviors and mindset needed for employees and leaders to foster an open, inclusive, and nimble culture. She is a strategist, speaker and a life-long learner who focuses on maximizing the impact of BNW's training programs and creating sustainable models for behavioral change. Elena and her team have the pleasure of working with interesting global companies including Cargill, General Mills, UnitedHealth Group, Target, Hilton, Microsoft, and Heineken to name a few.

Prior to joining the Brave New Workshop, Elena was raised in Bulgaria, studied in Germany, worked in Japan and became a US citizen in 2015. It's fair to say, she's been through the ringer on three continents and recognizes the value that new ideas, diversity and different points of view can bring to an organization.

She co-authored the book The Innovative Mindset, and believes that creativity and innovation are essential parts of life that can bring joy to everyone.