Joe Redden in World Economic Forum

Memory could be the key to how quickly we get tired of certain experiences, such as listening to music or eating certain foods.

“People with larger working memory capacities actually encode information more deeply,” says Noelle Nelson, lead author of the study in the Journal of Consumer Research. “They remember more details about the things they’ve experienced, and that leads them to feel like they’ve had it more. That feeling then leads to the ‘large-capacity’ people getting tired of experiences faster.”

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