Professor Mary Benner's Sunday Q&A with Susan Feyder of the Star Tribune.

Article by: SUSAN FEYDER , Star Tribune

It's been said that Wall Street doesn't like surprises. Does that go for game-changing innovation, too?

Recent studies by Mary Benner, an associate professor at the University of Minnesota's Carlson School of Management, concludes that's often the case for major players in their industries. She examined how analysts reacted when companies like Kodak and Polaroid shifted to digital photography or when telecommunications companies began pursuing Voice over Internet Protocol technology. Analysts showed a preference for incremental change rather than breakthrough innovation.

Benner came to the Carlson School last year from the Wharton School of the University of Pennsylvania. She's a Minnesota native who earned an undergraduate degree in economics from the U of M and also held several management positions with Honeywell.

Read the interview here.