The Carlson School of Management is helping bring the spirit of innovation to Super Bowl week in Minneapolis.

MN Cup, the startup competition hosted by the Carlson School and the Gary S. Holmes Center for Entrepreneurship, and Greater MSP will stage the Startup Capital of the North Showcase on January 30 at the McNamara Alumni Center.

The event will bring together some of Minnesota’s leading startups, including past MN Cup winners, emerging sports companies, promising student-owned ventures, and local craft brewers.

“It’s a chance for the community to really tell the Minnesota startup story,” says John Stavig, director of the Holmes Center. “We want to shine a bright light on all the cool activity going on.”

Carlson alumni Ping Yeh, ’05 MBA (founder of Stemonix), and Lee Jones, ’95 MEP (founder of Rebiotix), will present as former MN Cup winners.

Several companies that have emerged from Carlson’s STARTUP course will participate in the sports exhibition: Prep Hoops (co-founded by Jake Phillips, ’13 MBA), Tenicity (founded by Harsh Mankad, ’15 MBA), Berd Spokes (co-founded by University of Minnesota chemical engineering alumnus Charlie Spanjers), and Asiya (co-founded by Jamie Glover, ’17 MBA).

Insight Brewing, Excelsior Brewing Company, and MPLS Cider Company, all of which have Carlson connections, will be among the craft brewers showcasing their products.

Attendees can connect with fellow entrepreneurs and celebrate the Twin Cities’ growing reputation as a startup hotbed.