Shinola Director of Marketing Bridget Russo will discuss how hand-crafted products and true-to-your-roots personality can lend authenticity to your brand at Brand Matters on November 5 at the Carlson School. Her talk, "Authenticity is Timeless," is a can't-miss opportunity for organizations to examine their brand identity and get an inside look at Shinola.
Brand Matters begins with breakfast at 7:30 a.m., followed by the program, which runs from 8:00 to 9:30 a.m. The fee for the event in the Carlson School 3M Auditorium is $25 and includes breakfast and parking. Online registration is required.
About Brand Matters
Offered jointly by the Carlson School of Management, Yamamoto Moss Mackenzie, and Twin Cities Business, Brand Matters is a speaker series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with first hand knowledge of branding and concludes with a question-and-answer session.