Don’t miss “More Than a Game,” a must-see presentation about leveraging the Super Bowl to kick off a new identity for the state, delivered by Maureen Bausch, the CEO of the 2018 Super Bowl Host Committee. This event takes place Tuesday, May 8, from 7:30 to 9:30 a.m. in the 3M Auditorium as part of the Brand Matters speaker series.

Offered jointly by the Carlson School, Yamamoto, and Twin Cities Business, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90 minute event features an expert with first-hand knowledge of branding and a question-and-answer session.