Recognized as potential leaders of the "next generation" of marketing academics

Marketing faculty Vlad Griskevicius and Joe Redden have been named Young Scholars by the Marketing Science Institute (MSI).

The distinction, given to individuals who received their doctorate four to seven years previously, recognizes promising scholars whose work suggests they are potential leaders of the "next generation" of marketing academics.

Griskevicius and Redden recently attended a four-day meeting of the Young Scholars in Utah to facilitate the exploration of research opportunities and to encourage future research collaboration.

Founded in 1961, MSI is a learning organization dedicated to bridging the gap between marketing science theory and business practice. Its biennial Young Scholar Program launched in 2001.