Professor Vladas Griskevicius has received an Early Career Award from the Association for Consumer Research (ACR). ACR, the largest group of consumer-related scholars in the world, presented the award to Griskevicius in New Orleans at its annual conference, which took place October 1-4.

Vladas Griskevicius

The award recognizes those who have made distinguished scholarly contributions to the field of consumer research. The criteria used to determine recipients include innovation, methodological rigor, and substantial advances in the understanding of consumer behavior. 


Griskevicius, the Carlson Foundation Chair and the Chair of the Marketing Department, studies persuasion and social influence, evolutionary psychology, sustainability and green behavior, and motivation and emotion among other topics. He has an extensive background in psychology and is the co-author of The Rational Animal, a book about how our ancestral past shapes everyday decisions. He has received numerous awards for his teaching, research, and service, and his work is regularly featured on the Discovery Channel, the Economist, the New York Times, the Wall Street Journal, BBC News, and Time Magazine