New Minnesota Carlson Tenure-Track Faculty: 2026

Amanda Geiser

Amanda Geiser joins Minnesota Carlson as an assistant professor after earning her PhD in Marketing at University of California, Berkeley. She studies a variety of topics related to consumer judgment and decision-making, such as how people think about financial risks, how people respond to quantitative information that is framed in different ways, and how people compare moral wrongdoings. She loves being able to study not just what people choose to do, but also how they think about their choices. She recently started a new project looking at how people judge performance changes over time when they have multiple different reference groups to compare themselves to.

Department: Marketing

Research specialties: judgment and decision-making, consumer psychology

Fun fact: She tracks a lot of things about her life, and has tracked her mood and activities every day for approximately 3 years.

Huifeng Su

Huifeng Su joins Minnesota Carlson as an assistant professor after earning his PhD in Operations from Yale University. His research examines how operational decisions and new technologies shape the work of people delivering healthcare and nonprofit services, and the outcomes of those they serve. He enjoys using data to understand the challenges these organizations face, identify opportunities for improvement, and develop insights and solutions that help people receive timely, effective care and support while making better use of limited resources. His recent work explores how AI can support people making consequential decisions in healthcare and nonprofit services.

Department: Supply Chain & Operations

Research specialties: healthcare operations, workforce management, AI for social good

Fun fact: He enjoys national parks, tennis and food.