Nicolette Clairmont, ‘17 BSB, Keon Garvin, ’17 BSB, Carston Hernke, ’19 BSB, and Stephanie Shrider, ‘17 BSB, ventured into new territory for a Carlson School Management Information Systems (MIS) case competition team last month. Never before had the team taken on a general business case competition at the international level.
The foursome emerged from the Chulalongkorn International Business Case Competition in Phuket, Thailand, with a worthwhile reward: a top-four showing.
“This caps another outstanding year, as both of our international teams were selected by the judges as finalists in their respective international competitions,” says Ken Reily, an instructor of information science and the faculty advisor for the team, which also fared well at the CaseIT competition in Vancouver, Canada, in February.
The Chulalongkorn competition, sponsored by Thailand’s Forth Smart corporation, gave teams 24 hours to design a strategy for the kiosk company’s e-Wallet product.
“This was particularly challenging for our students, because general purpose, self-service kiosks are not common in North America,” notes Reily. “Inspired by the way Apple revolutionized the music business, the team proposed that Forth Smart develop an ecosystem by providing incentives for customers and merchants to participate.”
The Carlson School quartet, cheered on by alumnus Matt Blumberg, ‘12 BSB, who works in Thailand, also worked on a second case—this one in just eight hours—and created a strategy for a startup Thai skin care company.