Brand Matters

Mall of America Executive Vice President of Business Development Maureen Bausch will be the featured guest at Brand Matters on Thursday, September 18, at the Carlson School. Her talk will detail the story of the American retail icon, and its triumphant rebirth through strategy and design.

Brand Matters begins with breakfast at 7:30 a.m., followed by the program, which runs from 8:00 to 9:30 a.m. The fee for the event in the Carlson School's 3M Auditorium is $25 and includes breakfast and parking. Online registration is required.

Offered jointly by the Carlson School of Management, Yamamoto Moss Mackenzie, and Twin Cities Business, Brand Matters is a speaker series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with first hand knowledge of branding and concludes with a question-and-answer session.