Ola Mobolade, the managing director of Firefly Millward Brown, will present “The Future of Marketing Isn’t Black and White” at the next Brand Matters event on Friday, September 15, from 7:30 to 9:30 a.m. in the 3M Auditorium.
 
Mobolade will discuss how to transform marketing strategies to better reach and influence the “new multicultural majority.” America’s demographic landscape is undergoing a major cultural shift, as a growing list of US cities evolve to majority-minority status. Learn about the most significant factors that define these shifts, what savvy marketers are doing to keep pace with the changes, and implications for businesses just starting to explore the impact of the growing multicultural mainstream on their marketing strategies.
 
Offered jointly by the Carlson School, Yamamoto, and Twin Cities Business, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90 minute event features an expert with first-hand knowledge of branding and a question-and-answer session.