Allison Murn, former vice president of marketing at Cameron’s Coffee, will share how defining the right brand strategy and going “all in to win” pays off at the next Brand Matters event. The event takes place Thursday, March 23, from 7:30 to 9:30 a.m. in the 3M Auditorium. Registration information is available online.

Offered jointly by the Carlson School, Yamamoto, and Twin Cities Business, Brand Matters is a speakers’ series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with firsthand knowledge of branding and a question-and-answer session.