Marketing professor to receive €250,000 to be used for a five-year period of research.

Professor Kathleen Vohs has been awarded one of eight Anneliese Maier Research Awards given by the Alexander von Homboldt Foundation. The award includes €250,000 to fund research collaboration between humanities and social science scholars in Germany and candidates from other countries.

Vohs, the Land O' Lakes Professor of Excellence in Marketing, was nominated by a social psychologist colleague at the University of Heidelberg with whom she will study priority fields of self-regulation and behavioral regulation.

She is currently a Visiting Scholar at the Russell Sage Foundation where she is collaborating with Roy Baumeister to further develop a model of self-control as a limited resource.