Marketing Professor Kathleen Vohs has been named a Distinguished McKnight University Professor at the University of Minnesota. The Distinguished McKnight University Professorship recognizes outstanding faculty members who have recently achieved full professor status. Vohs was awarded full professorship at the Carlson School in 2011. She is currently the Land O’Lakes Chair in Marketing.
Vohs is the first Carlson School faculty member to be named a Distinguished McKnight University Professor. The award also comes with $100,000 for research. Vohs will hold the distinguished title for as long as she is at the University of Minnesota.
Here is how Vohs’s research was summarized for the selection process:
The Perils and Promise of Human Motivation
Professor Vohs studies human motivation, which inspires action toward immediate desires and lofty goals. Self-control helps people prioritize long-term outcomes over immediate rewards, and thus is exceptionally important for health, prosperity, rationality, and relationship success. Vohs shows why self-control failures are so common, and how to prevent them. Vohs discovered that the mere idea of money changes motivation. Thoughts about money enhance subsequent persistence and performance — but impede giving, helping, and caring.