Gordon Burtch

Assistant Professor Gordon Burtch will present “Crowdfunding: Data Driven Insights” on Tuesday, April 18, from 5:30 to 7:30 p.m. in 2-206 Carlson School. This event is part of The Business of Learning Speaker Series. More information, including registration, is available online.  

Discover how businesses can best leverage crowdfunding to raise money, test products and ideas, and seek customer feedback. Join crowdfunding expert Burtch to learn more about:

  • The crowdfunding industry
  • The different flavors of crowdfunding
  • The size of the market
  • Reward-based crowdfunding
  • Examples of how larger organizations can use these reward-based markets to accomplish business goals
  • Data analytics

Burtch also will share an overview of his research findings, and explain why a solid understanding of data analysis is needed to achieve results.