Global Matters to Feature Doreen Wang of Kantar Millward Brown
Kantar Millward Brown’s Global Head of BrandZ Doreen Wang will share lessons and cases of top brands from the U.S. and Europe, as well as fast-growing local brands from Asia at the next Global Matters event. The event takes place Thursday, May 11, with a breakfast from 7:30 to 8:00 a.m. and the presentation and Q&A from 8:00 to 9:30 a.m. in the 3M Auditorium. Registration is required.
In “How the Best Brands Find Success Globally,” Wang will provide insights into what the best global brands are doing right and how other firms can learn from these examples to stay ahead of an ever-evolving competitive landscape.
Wang is a seasoned executive with extensive experience in providing outstanding marketing and strategic consulting services for senior executives in Fortune 500 companies in both China and the U.S. She currently leads the global BrandZ engagement across 45 countries, and the launch of BrandZ Global Top 100 Most Valuable Brands, China Top 100 Most Valuable Brands, Brazil, Indian, Indonesia, and Mexico rankings. She leads a global research and marketing team with members based in the UK, U.S., and six other countries to build the BrandZ platform.