Deluxe Chief Brand and Communications Officer Amanda Brinkman will share her experience repositioning and revitalizing a brand with a century-long legacy on September 10 at Brand Matters. Her presentation, "Steering a 100-year-old brand in a new direction," will take place at 8:00 a.m. at the Carlson School's 3M Auditorium.

Amanda Brinkman

Tickets are available for $25, and include breakfast and parking.

Brinkman joined Deluxe in 2014, tasked with leading a transformation of the brand to become an indispensible partner in helping small businesses and financial institutions grow. 

She brings a plethora of corporate and agency experience to her role: Brinkman started her career at Cohn & Wolfe London, Campbell Mithun, and Fallon, where she worked with high-profile brands like BMW, Reebok, H&R Block, and The Toro Co. In 2007, she joined UnitedHealth Group Inc. and built the company’s internal agency, Carrot, from a seven-person office into a global organization with more than 150 professionals. Most recently, she served as vice president of brand and creative services at Allianz, where she was responsible for a large scope of marketing services including advertising, brand, creative, media, and interactive in North America.

Brinkman was named a Woman to Watch in 2012, and honored among the Twin Cities' Forty under 40 in 2009 by the Minneapolis/St. Paul Business JournalMinnesota Business Magazine also featured her as one of The Next Generation of Minnesota Business Titans.

About Brand Matters

Offered jointly by the Carlson School of Management, Yamamoto Moss Mackenzie, and Twin Cities Business, Brand Matters is a speaker series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with first hand knowledge of branding and concludes with a question-and-answer session.