Coca-Cola Market Unit General Manager John Glotfelty will present the latest initiatives the brand has implemented to stay ahead of trends and evolve as the market changes at Brand Matters on November 19 at the Carlson School.
He will join Dave Fransen, senior director of Fast Horse, to discuss how Coca-Cola remains one of the top five most valuable brands in the world.
Tickets are available for $25 and include breakfast and parking.
About Brand Matters
Offered jointly by the Carlson School of Management, Yamamoto Moss Mackenzie, and Twin Cities Business, Brand Matters is a speaker series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with first hand knowledge of branding and concludes with a question-and-answer session.