Carlson School Racks Up Case Competition Wins
Monday, March 30, 2020
During the fall 2019 semester, Carlson School students won big in major case competitions.
Sophomores Samantha Byun and Hunter Babcock won first place in the 10th annual national State Farm Marketing Competition. As the two youngest students in the entire competition, Byun and Babcock beat 11 other universities from across the country with a presentation focusing on a new marketing message and prototype app that gamifies State Farm’s Drive Safe and Save product.
An undergraduate Supply Chain and Operations team won the Michigan State Supply Chain Competition. The team, made up of Jessica Kruger, Lucy Li, Alex Lumsden, and Hannah Manley, demonstrated perseverance, analytical thinking, and effective teamwork throughout the competition, bringing home a $2,500 cash prize.
For the third year in a row, a Master of Science in Business Analytics team won first place in the graduate division in the MinneMUDAC competition. The case challenged students to predict soybean futures in order to help farmers maximize profits in a highly competitive market.
At the seventh annual International HR Case Competition hosted at the Carlson School, the home team took top honors. Competing against teams from six different countries, the Carlson School team—Siraj Mani Acharya, Victoria Hannah, Jane Jian, and Minfei Zhao—worked to solve a pressing business case provided by lead sponsor UnitedHealth Group.
Top image: Jessica Kruger, Lucy Li, Alex Lumsden, and Hannah Manley made up the team winning the Michigan State Supply Chain Competition.
This article appeared in the Spring 2020 alumni magazine
This issue of our alumni magazine focuses on our world, how we take part in it, and how we, as a community, are making it a better place.