The Carlson School of Management will host the 15th annual Elite Eight Case Competition from November 5 to 7 as MBA student competitors representing eight top-ranked business schools will address a strategic brand management challenge faced by a competition sponsor for their chance at a $10,000 grand prize.
Focused on real-world brand management challenges, the Elite Eight Case Competition is the oldest student-led case competition in the nation. The MBA student teams are given 30 hours to prepare a structured case analysis and accompanying recommendations. The eight teams present their findings to a panel of expert judges from sponsor companies who then critically assess the students' brand management, teamwork, and problem-solving skills. Over the years, many of the teams' recommendations have been incorporated by the case sponsors.
In 2014, competitors were asked by Coloplast to develop a market entry strategy for Peristeen in the United States. MBA students from the Kelley School of Business, Indiana University, won the competition and took home the $10,000 prize, while the Carlson School took third.
This year, the Elite Eight competition begins November 5 when the case and sponsor will be revealed. The presentations are open to public viewing and will be delivered November 7 from 10:00 a.m. to 5:00 p.m. at the Carlson School. Follow @CarlsonElite8 on Twitter for updates.
- University of Minnesota Carlson School of Management
- Duke University's Fuqua School of Business
- Northwestern University Kellogg School of Management
- University of California Berkeley Haas School of Business
- University of North Carolina at Chapel Hill Kenan-Flagler Business School
- University of Michigan Ross School of Business
- Indiana University Kelley School of Business
- University of California Los Angeles Anderson School of Management
Pictured above: The 2014 Carlson School Elite Eight team, which took third place in the competition