On November 6, the Carlson School will host the 14th annual Elite Eight Case Competition, the only student-led case competition in the nation. Focused on real-world brand management challenges, the competition attracts competitors from eight top-ranked MBA programs and connects Minnesota businesses with top talent from across the country.
In 2013, competitors were asked by H.B. Fuller to develop regional, integrated awareness campaigns to leverage the company’s new brand positioning in the global marketplace. MBA students from Ross School of Business won the competition and took home the $10,000 prize.
The Elite Eight competition begins Thursday, November 6, 2014, when the case and sponsor are revealed. The presentations are open to public viewing and will be delivered Saturday, November 8 from 8:00 a.m. to 5:00 p.m. at the Carlson School.
Follow the competition and join the conversation on Twitter at @CarlsonElite8 or using the hashtag #Elite8Case.