Star Tribune's Jim Bernard presents, "Every Company is Becoming a Media Company," on Oct 20.

Jim Bernard, senior vice president for Digital at the Star Tribune, returns to his alma mater during Homecoming Week for the next Breakfast Speaker Series. Bernard will deliver, "Every Company is Becoming a Media Company," at the Carlson School on Thursday, October 20.

With the explosion of the web, social media, and e-commerce, consumers are starting to expect companies to act like media companies. Some firms are embracing this opportunity, others are being steamrolled by it. In his presentation, Bernard will share examples and discuss concrete ways to re-imagine a non-media company in today's new world.

The Carlson School Breakfast Speaker Series is a new speaker series that allows faculty, alumni, and the business community an opportunity to discuss a relevant topic impacting today's businesses. Registration and networking begins at 7:30 a.m. with breakfast and the speaker from 8:00 - 9:00 the atrium of the Carlson School of Management building.

Tickets to the Carlson School Breakfast Speaker Series, which includes a full breakfast, are $18 per person and may be purchased online.