April 28 event features Regan Hall Reinerth of National Marrow Donor Program.

Regan Hall Reinerth, senior marketing manager, National Marrow Donor Program will discuss the development and launch of the organization's Be the Match campaign at the next Brand Matters, Thursday, April 28, from 7:30 to 9:30 a.m. in room 2-206 of the Carlson School building.

The cost of the event, which includes breakfast and parking, is $25. For more information or to register, visit the Brand Matters site.

Offered jointly by the Carlson School of Management, Yamamoto Moss Mackenzie, and Twin Cities Business, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90 minute event features an expert with first hand knowledge of branding and a question-and-answer session.