Led by Carlson School alumnus Steele Lorenz ('10 BSB), MyRain LLC has been selected by the U.S. Agency for International Development (USAID), Sweden’s development agency (Sida), and the Ministry of Foreign Affairs of the Kingdom of The Netherlands (MFA-NL) as a Round 1 award nominee for Securing Water for Food: A Grand Challenge for Development. The nominees were selected as exceptional initiatives with high potential to enable the production of more food with less water, or make more water available for food production, processing, and distribution. The finalists were chosen from 520 applications from more than 90 countries.
MyRain will receive between $100,000 and $500,000 in funding and acceleration support from Securing Water for Food to expand its mobile Rainmaker application in India. MyRain CEO, Steele Lorenz, traveled to World Water Week in Stockholm to accept the nomination and address the international water community. He presented the Rainmaker technology and stressed the need for innovation in distribution channels to achieve water and food security.
Rainmaker is an automated irrigation design application that allows retailers with limited experience to quickly become micro-irrigation experts. By enabling these retailers to understand and sell micro-irrigation systems, MyRain can greatly expand the reach and impact of efficient irrigation systems for smallholding farmers in India.
For more on Lorenz and MyRain, view the video below and read about the venture in the Carlson School magazine.