Marketing Professor honored by XLRI School of Business & Human Resources in Jamshedpur, India.

Professor Akshay Rao has been selected to receive the 2011 Distinguished Alumnus Award (Academician) from the XLRI School of Business & Human Resources in Jamshedpur, India. XLRI is the oldest business school in India and consistently ranks among the top five business schools in that nation. Rao received his MBA from XLRI in 1980.

Currently the holder of the General Mills Chair in Marketing at the Carlson School, Rao received his PhD in marketing from Virginia Tech in 1986 and has spent his entire academic career at Carlson. He has also held visiting professorships at MIT and at the Hong Kong University of Science and Technology. He is an expert on advertising, branding, and pricing, and his current areas of research include examinations of managerial and consumer decision making and persuasion and choice in consumer and political markets. His work has been widely recognized with more than 2,900 Google Scholar citations in the academic literature.

At the Carlson School, he has served as the Chair of the Marketing Department, and the founding director of the department's Institute for Research in Marketing, which is a unique partnership engaging over 15 corporations that fund academic research at the school. He is a two-time winner of the school's Distinguished Teaching Award. He serves on the Editorial Boards of the Journal of Consumer Psychology, the Journal of Consumer Research, the Journal of Marketing, and the Journal of Marketing Research.

Rao will be receiving his Distinguished Alumnus Award at XLRI on November 19.