MBA: Marketing Specialization - Product, Brand & Marketing Management

Gain the Skills You Need to Grow Your Marketing Management Career

If you're a Full-Time MBA or Part-Time MBA student seeking a leadership position in product, marketing, and brand, you can specialize your MBA with this unique concentration. The coursework prepares you for roles developing, implementing, and executing strategic marketing plans for organizations or product lines. 

format
Format

Full-Time: On-campus 
Part-Time: In-person, Online

duration
Duration

Full-Time: 2 years 
Part-Time: Average 3.5 years

work experience
Work experience

Full-Time: Average 5 years 
Part-Time: Average 6 years 

start date
Start date

Full-Time: Fall (September) 
Part-Time: Fall (September); Spring (January); Summer (June) 

Product, Brand & Marketing Management Courses

After completing your foundational marketing courses, you'll have the opportunity to take some specialized classes. Please note, not all courses listed are offered every semester. Use the One Stop Class Schedule to verify each semester's course offerings and the assigned professor.

Students should take 6-8 credits from the courses below:

  • MKTG 6082: Brand Strategy - 2 Credits
  • MKTG 6055: Buyer Behavior - 2 Credits
  • MKTG 6086: Digital Marketing - 2 Credits
Woman creating diagram on white board for the product and brand marketing MBA class

Grow Your Marketing Skills with an MBA

No matter your career aspirations, Minnesota Carlson is here to support you. You can work with the Carlson Business Career Center (CBCC) to search for jobs, polish your resume, and practice your interview skills. It's a one-stop shop to help you on every step of your career journey.

Some titles our graduates pursue include:

  • Marketing director
  • Brand manager
  • Digital marketing manager
  • Product marketing manager
Explore Careers
$156,580

per year median salary for advertising, promotions, and marketing managers in 20231

6%

growth for advertising, promotions, and marketing managers from 2022 to 20231

More Ways to Customize Your MBA

Explore our other specialization options:

Frequently Asked Questions

Explore some of our frequently asked MBA specialization questions below.

Apply to the MBA program using our online application. You will not apply to the specialization. Request information for the Full-Time or Part-Time MBA program and we're happy to answer any outstanding questions.

Generally, specializations require students to complete a track of 12-13 credits of courses within a specified subject area. Course recommendations for each specialization are outlined on the documents posted on the specialization webpage.

Yes. Choosing a specialization is not required, and you can change your pathway during your program to pursue another.

A specialization indicates your mastery of and demonstrated interest in a specific area of business, as well as your commitment to that area. Being able to tailor your degree to your goals makes you uniquely qualified for the roles you're planning to pursue after graduation.

Some titles our graduates pursue include marketing director, marketing analyst, digital marketing manager, digital strategist, and product marketing manager.

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Source

  1. U.S. Bureau of Labor Statistics. Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers.