MBA: Marketing Specialization - Product, Brand & Marketing Management
Gain the Skills You Need to Grow Your Marketing Management Career
If you're a Full-Time MBA or Part-Time MBA student seeking a leadership position in product, marketing, and brand, you can specialize your MBA with this unique concentration. The coursework prepares you for roles developing, implementing, and executing strategic marketing plans for organizations or product lines.
Full-Time: On-campus
Part-Time: In-person, Online
Full-Time: 2 years
Part-Time: Average 3.5 years
Full-Time: Average 5 years
Part-Time: Average 6 years
Full-Time: Fall (September)
Part-Time: Fall (September); Spring (January); Summer (June)
Product, Brand & Marketing Management Courses
After completing your foundational marketing courses, you'll have the opportunity to take some specialized classes. Please note, not all courses listed are offered every semester. Use the One Stop Class Schedule to verify each semester's course offerings and the assigned professor.
Students should take 6-8 credits from the courses below:
- MKTG 6082: Brand Strategy - 2 Credits
- MKTG 6055: Buyer Behavior - 2 Credits
- MKTG 6062: Marketing Channels - 2 Credits
- MKTG 6086: Digital Marketing - 2 Credits
- IDSC 6455: The Business of Social Media - 2 Credits
Grow Your Marketing Skills with an MBA
No matter your career aspirations, the Carlson School is here to support you. You can work with the Carlson Business Career Center (CBCC) to search for jobs, polish your resume, and practice your interview skills. It's a one-stop shop to help you on every step of your career journey.
Some titles our graduates pursue include:
- Marketing director
- Brand manager
- Digital marketing manager
- Product marketing manager
per year median salary for advertising, promotions, and marketing managers in 20231
growth for advertising, promotions, and marketing managers from 2022 to 20231
More Ways to Customize Your MBA
Explore our other specialization options:
Frequently Asked Questions
Explore some of our frequently asked MBA specialization questions below.
Apply to the MBA program using our online application. You will not apply to the specialization. Request information for the Full-Time or Part-Time MBA program and we're happy to answer any outstanding questions.
Generally, specializations require students to complete a track of 12-13 credits of courses within a specified subject area. Course recommendations for each specialization are outlined on the documents posted on the specialization webpage.
Yes. Choosing a specialization is not required, and you can change your pathway during your program to pursue another.
A specialization indicates your mastery of and demonstrated interest in a specific area of business, as well as your commitment to that area. Being able to tailor your degree to your goals makes you uniquely qualified for the roles you're planning to pursue after graduation.
Some titles our graduates pursue include marketing director, marketing analyst, digital marketing manager, digital strategist, and product marketing manager.
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