MBA: Marketing Specialization - Consulting, Insights & Analytics
Launch a Data-Driven Marketing Career with an MBA in Consulting, Insights, and Analytics
The consulting, insights, and analytics concentration of the MBA marketing specialization is ideal for Part-Time and Full-Time students seeking leadership positions that promote analytical and data-driven marketing approaches. These skills prove useful for consulting groups, consumer insight experts, market researchers, and analytic groups that build models to predict consumer behavior.
Full-Time: On-campus
Part-Time: In-person, Online
Full-Time: 2 years
Part-Time: Average 3.5 years
Full-Time: Average 5 years
Part-Time: Average 6 years
Full-Time: Fall (September)
Part-Time: Fall (September); Spring (January); Summer (June)
Consulting, Insights & Analytics Courses
After completing your foundational marketing courses, you'll have the opportunity to take some specialized classes. Please note, not all courses listed are offered every semester. Use the One Stop Class Schedule to verify each semester's course offerings and the assigned professor.
Students should take 6-8 credits from the courses below:
- MKTG 6075: Pricing Strategy - 4 credits
- MKTG 6083: Customer Analytics - 2 credits
- MKTG 6055: Buyer Behavior - 2 credits
- IDSC 6444: Business Analytics for Managers I - 2 credits
Grow Your Marketing Skills with an MBA
No matter your career aspirations, the Carlson School is here to support you. You can work with the Carlson Business Career Center (CBCC) to search for jobs, polish your resume, and practice your interview skills. It's a one-stop shop to help you on every step of your career journey.
Some titles our graduates pursue include:
- Marketing analyst
- Digital strategist
- Market researcher
- Buyer behavior analyst
growth in employment of market research analysts between 2022 and 20231
new jobs in market research between 2022 and 20231
More Ways to Customize Your MBA
Explore our other specialization options:
Frequently Asked Questions
Explore some of our frequently asked MBA specialization questions below.
Apply to the MBA program using our online application. You will not apply to the specialization. Request information for the Full-Time or Part-Time MBA program and we're happy to answer any outstanding questions.
Generally, specializations require students to complete a track of 12-13 credits of courses within a specified subject area. Course recommendations for each specialization are outlined on the documents posted on the specialization webpage.
Yes. Choosing a specialization is not required, and you can change your pathway during your program to pursue another.
A specialization indicates your mastery of and demonstrated interest in a specific area of business, as well as your commitment to that area. Being able to tailor your degree to your goals makes you uniquely qualified for the roles you're planning to pursue after graduation.
Some titles our graduates pursue include marketing director, marketing analyst, digital marketing manager, digital strategist, and product marketing manager.
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