MBA: Marketing Specialization - Consulting, Insights & Analytics

Launch a Data-Driven Marketing Career with an MBA in Consulting, Insights, and Analytics

The consulting, insights, and analytics concentration of the MBA marketing specialization is ideal for Part-Time and Full-Time students seeking leadership positions that promote analytical and data-driven marketing approaches. These skills prove useful for consulting groups, consumer insight experts, market researchers, and analytic groups that build models to predict consumer behavior. 

format
Format

Full-Time: On-campus 
Part-Time: In-person, Online

duration
Duration

Full-Time: 2 years 
Part-Time: Average 3.5 years

work experience
Work experience

Full-Time: Average 5 years 
Part-Time: Average 6 years 

start date
Start date

Full-Time: Fall (September) 
Part-Time: Fall (September); Spring (January); Summer (June) 

Consulting, Insights & Analytics Courses

After completing your foundational marketing courses, you'll have the opportunity to take some specialized classes. Please note, not all courses listed are offered every semester. Use the One Stop Class Schedule to verify each semester's course offerings and the assigned professor.

Students should take 6-8 credits from the courses below:

  • MKTG 6075: Pricing Strategy - 4 credits
  • MKTG 6083: Customer Analytics - 2 credits
  • MKTG 6055: Buyer Behavior - 2 credits
     
Man in airport waiting for flight while reviewing consulting information on laptop

Grow Your Marketing Skills with an MBA

No matter your career aspirations, Minnesota Carlson is here to support you. You can work with the Carlson Business Career Center (CBCC) to search for jobs, polish your resume, and practice your interview skills. It's a one-stop shop to help you on every step of your career journey.

Some titles our graduates pursue include:

  • Marketing analyst
  • Digital strategist
  • Market researcher
  • Buyer behavior analyst
Explore Careers
13%

growth in employment of market research analysts between 2022 and 20231

116,600

new jobs in market research between 2022 and 20231

More Ways to Customize Your MBA

Explore our other specialization options:

Frequently Asked Questions

Explore some of our frequently asked MBA specialization questions below.

Apply to the MBA program using our online application. You will not apply to the specialization. Request information for the Full-Time or Part-Time MBA program and we're happy to answer any outstanding questions.

Generally, specializations require students to complete a track of 12-13 credits of courses within a specified subject area. Course recommendations for each specialization are outlined on the documents posted on the specialization webpage.

Yes. Choosing a specialization is not required, and you can change your pathway during your program to pursue another.

A specialization indicates your mastery of and demonstrated interest in a specific area of business, as well as your commitment to that area. Being able to tailor your degree to your goals makes you uniquely qualified for the roles you're planning to pursue after graduation.

Some titles our graduates pursue include marketing director, marketing analyst, digital marketing manager, digital strategist, and product marketing manager.

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Source

  1. U.S. Bureau of Labor Statistics. Occupational Outlook Handbook: Marketing Research Analysts.