Yilong Liang

PhD Student


I am currently a PhD student in the marketing department. My current researches focuses on new practices in retailing.

Selected Works & Activities.

  • Working Papers
    How Offline Experience Changes Online Behavior of Member-Customer Segments, with Yue Qian, Tony Cui, George John and Shilei Yang
  • Thesis/Dissertation
    Subscription in Multi-Product Context, available upon request
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