headshot

Yilong Liang

PhD Candidate
Marketing

Education:

  • Bachelor of Engineering 2011
    Systems Engineering and Engineering Management Chinese University of Hong Kong
  • Master of Science 2014
    Industrial Engineering University of Minnesota

Expertise:

  • Omni-channel Retailing
  • Digital Marketing

Selected Works & Activities.

  • Working Papers
    How Offline Experience Changes Online Behavior of Member-Customer Segments, with Yue Qian, Tony Cui, George John and Shilei Yang (Major Revision at Journal of Marketing)
  • Thesis/Dissertation
    Subscription in Multi-Product Context, available upon request
Edit Profile