
Yilong Liang
PhD Candidate
Marketing
Education:
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Bachelor of Engineering 2011Systems Engineering and Engineering Management Chinese University of Hong Kong
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Master of Science 2014Industrial Engineering University of Minnesota
Expertise:
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Omni-channel Retailing
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Digital Marketing
Selected Works & Activities.
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Working PapersHow Offline Experience Changes Online Behavior of Member-Customer Segments, with Yue Qian, Tony Cui, George John and Shilei Yang (Major Revision at Journal of Marketing)
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Thesis/DissertationSubscription in Multi-Product Context, available upon request