Yilong Liang
PhD Student
Marketing
Biography
I am currently a PhD student in the marketing department. My current researches focuses on new practices in retailing.
Selected Works & Activities.
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Working PapersHow Offline Experience Changes Online Behavior of Member-Customer Segments, with Yue Qian, Tony Cui, George John and Shilei Yang
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Thesis/DissertationSubscription in Multi-Product Context, available upon request